MINNEAPOLIS—eyebobs has announced its plan to open its second and third retail optical stores in 2018, one in Minnesota and the other in Florida, following up on the fall 2017 debut of the company’s first retail lab in Minneapolis. The main goal of this retail expansion is to increase brand awareness in order to drive traffic to specialty channels including luxury optical stores and specialty stores that currently carry the collection, the company said. “We’re excited to offer the full ‘eyebobs experience’ firsthand,” said eyebobs CEO Mike Hollenstein. “Raising brand awareness through brick-and-mortar outlets will engage both current and new fans.
January 3, 2018 —